Tips for successful social media marketing from some of the field’s foremost authorities:
The key to success on social media is knowing your target demographic
You can’t expect to dominate social media until you find your target audience where they already spend time online. Is Instagram something they use? Do you know if they have a social media presence? Do you know if they use LinkedIn? If so, prioritise that platform and devote the bulk of your first efforts there. Many companies erroneously believe they need to be everywhere on social media, and as a result, their efforts become so diffused that nothing ever “sticks.” Formulate a winning social media strategy on just ONE platform to avoid this. Including video, live video, articles (if relevant), industry news, and hot topics in a content schedule is a good idea. In order to get your message out to more people, you need create an influencer outreach campaign. read more