September 23rd, 2022

Advanced On-Page Seo Techniques To Improve Your Google Rankings

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On-page SEO is an essential process for ranking well on search engine’s result page and running successful SEO campaigns. A website is a place to optimize your SEO processes for both search engines and target audiences. If it is not optimizing properly, you may lose your chances of getting more traffic from search engines. Follow this article to know the on-page SEO techniques to improve your search engine rankings. 

1. Publish High-Quality Content

When you deal with SEO, you must create high-quality content for optimizing your website. A website with good quality content can make great changes to your website and it is even better with SEO. Your article should be free from grammatical errors and copies or rewrites. The high-quality content has the following characteristics as 

  • Articles
  • Text
  • Presentations
  • Images
  • Videos
  • Comments 
  • Infographics 

2. Optimize Page Titles

When a search engine crawls your page, rather than other things, it will check your page title and description. Search engines need to understand your page based on domain authority and it will rank your site in Google. The essential page optimization tips are :

  • Add keywords in the page title
  • Write short and descriptive titles
  • Include power words and numbers 
  • No need to include the domain name in the page title

Adding keywords in the page title will help search engines to understand your target keyword. Try to create page titles below 60 characters, because Google displays only the average amount of characters in the search results. Using power words in page titles like ultimate, actionable, amazing, etc. make titles more attractive and increase the click-through rate. 

3. External Links

External linking is nothing but generating backlinks to your website from different domains. When you get more backlinks to your website, Google will figure out your site topic faster. It is also a good signal for Google that your page has quality content.  

If you want to increase your backlink count, you can buy high pr dofollow backlinks from authority sites and improve your ranking score. Identify the guest blogging sites and approach the concerned person to get backlinks from their website. You should get backlinks from trustworthy websites that have unique and original content. Otherwise, you could use the no-follow tag for external links you have.

4. URL optimization

URL optimization is more significant for on-page Search engine optimization. It has two parts, URL optimization, and URL structure. Your URL should be less than 255 characters and separate it using hyphens. 

Create short, descriptive, and include target keywords in URL for SEO friendly. The URL structure should show the actual structure of your website. Separate your pages into categories to help search engines and visitors to find their needs. Breadcrumb is most useful for visitors to navigate from your website and also helps to know the exact page where they are.

5. Images And Other Multimedia Elements 

Images are essential for presenting great content for users. It makes your page more attractive and easier to understand. But the quality of the image is crucial for increasing your website loading speed and user experience. You should use original images in your content or you need to add references for existing images from the web. Practices for SEO optimizing images,

  • Compress the size of the image in bytes
  • Use alt tag to describe the image- It helps search engines to understand the image
  • Use descriptive filenames (eg. On-page SEO Techniques)
  • Use content delivery network

6. Mobile-Friendly Sites

More than 60% of Google searches come from mobile devices. It means your website is mobile-friendly, you may get higher traffic from google. You should check your website on mobile and make sure it displays everything correctly including your CTA button. Try to use responsive design and lightweight themes to optimize your website. 

Conclusion

On-page SEO is a must for small businesses to get local customers to their sites. Getting On-Page SEO is crucial before moving to off-page SEO and technical SEO. On-Page SEO is the foundation for making a successful SEO strategy. Using the above SEO techniques, you can improve your Google rankings faster. 

September 7th, 2022

How To Boost Your TikTok Engagement Rate: 6 Killer Strategies In 2022

Are you wondering how to grow your brand on social media sites? Go ahead by building your presence on TikTok. Nowadays, the popularity of the TikTok platform is blowing up quickly and has become one of the most downloaded social media applications. When compared with other social media sites, TikTok emerges as the fastest growing platform to share engaging content. 

Millions of brands find TikTok as an engaging medium to achieve their goal and get organic traffic by reaching wider audiences. Like other social media sites, the engagement rate plays a vital role on TikTok in improving your brand presence.

Are you ready to boost your engagement rate on TikTok? Go with the six killer strategies that increase your followers’ growth.

1. Publish Quality Videos

When a viewer finds a high-resolution TikTok video, they will decide to stay on your profile to watch all your engaging videos. Sharing high-quality videos is the most effective strategy to enhance your TikTok engagement rate by gathering audiences on your video. Grab your audience’s attention in the first few seconds to get more views.

Your smartphone with a quality camera will be sufficient to turn out a high-resolution video to catch the audience’s engagement.

2. Post Videos Frequently

The two essential factors to increase the engagement rate on TikTok are consistency and frequency. Maintaining consistent content on your account will help to gain audience attention and engage them to watch your videos. Posting content regularly on TikTok proves your brand presence and grows your account with considerable followers. To make your work simple, TikTok introduces a calendar where you can schedule your content on the active time of audiences.

Also, post content on different topics that help audiences get new information from your TikTok account.

3. Share Behind-The-Scenes Videos

Behind-the-scenes videos remain the greatest medium to engage your audiences and promote your brand. If you want to maintain a good relationship with your followers and gain an engagement rate, behind-the-scenes videos will help to achieve it. Capture the backend works of your industry by showing the routine work and your company culture. 

It is better to capture and share the shore videos of fun activities and working procedures in your company. While doing so, brand engagement increases with higher exposure.

4. Scroll Your For You Page

Use the concept of the latest trending videos to get to the For You page and post on your profile. However, only videos with a high number of likes are more likely to reach the For You Page. Users who find gaining engagement quite challenging should proceed to the best place to buy TikTok likes so that their videos start getting noticed leading to increased engagement. Show your brand presence by scrolling down the FYP to find the latest trends on TikTok and make high-quality videos.

5. Instant Reply To TikTok Comments

TikTok allows users to leave comments on your videos instead of giving feedback. The comments feature on TikTok becomes an excellent medium to interact with your audiences and increase your engagement rate. When your followers leave a comment for your engaging video, give them an immediate reply to maintain a good relationship and prove your social presence. 

To use this feature, turn on your comments section and add a reply to the comments that you wish to do.

6. Promote Your TikTok Challenges

Creating TikTok challenges is an excellent strategy to increase your audience engagement and explore your brand to wider audiences. There are two ways to promote challenges on TikTok:

  • Participate in the existing challenges and gain new followers
  • Create your own challenge with the right trending hashtags

Put your maximum effort to create fresh and engaging content to attract more audiences to invoice in your TikTok challenge.

Final Thoughts

Since TikTok is an engaging platform with millions of users, it is necessary to create engaging and viral content to attract audiences. Make sure you deliver eye-grabbing videos to increase TikTok engagement with consistent posting.