Bloggers have been slow to use Facebook as a marketing tool, but the network has suddenly emerged as a vital means of connecting with readers, selling wares, and fostering relationships with readers and customers.

Before the advent of social media, bloggers relied heavily on email marketing to amass and grow their subscriber base. During the past two years, bloggers have come to recognise that Twitter is an excellent social media marketing channel for driving traffic to their site and interacting with an already predetermined demographic.

Using Your Facebook Page to Promote Your Blog

If you’re a blogger who’s serious about promoting your site through social media, you should treat your Facebook page as a “extension” of your blog.

The bulk of your blog’s material may be easily transferred to a Facebook page, including:

Articles from your blog that you should update on Facebook about
Possible already-hosted video content from your blog Photos from your blog

Creating a Facebook page is the initial step. For this, you’ll need a Facebook account that’s been recently updated.

There is value in taking some time after launching a Facebook page to develop a plan that can be translated into effective marketing strategies.

Planned out in advance, your Facebook marketing strategy will provide your various Facebook advertising efforts cohesion and structure. It prevents you from employing a strategy that is disorganised and ad hoc.

A Facebook Marketing Plan in 5 Easy Steps

1. Establish Your Intended Readership 1.

Identifying who you want to see your marketing material is essential for every firm. If you run a fashion blog, your target audience may be women aged 18–30 who are interested in fashion, or it might be small company owners who wish to increase their knowledge of internet marketing.

Geographical specifics are possible, as are those based on age, gender, and wealth. Achievable objectives and your company plan will serve as the guiding principles here.

2. Choose Your Aims

You should determine your goals for being present on Facebook. These are some objectives that might guide your Facebook advertising strategy:

3. Conceive of, Plan, and Carry Out Strategies for Achieving Objectives

Here’s where you’ll put in place the strategies that will bring about your ends.

The first section, “Conversation,” is meant to start a dialogue with the audience by posing interesting topics that may be answered in a few words. One option is to conduct a poll on Facebook by utilising the site’s built-in questions app.

This is especially significant for bloggers in the creative fields, such as photography, painting, and so on, to submit photographs that they wish to show to potential clients. (Aqua Bumps, both the blog and the Facebook page, are a wonderful example.)

4. Keeping tabs and giving updates

Checking for positive and negative sentiment is an important part of monitoring, although they are not hard core indicators and can be difficult to assess. These are examples of the subjective soft metrics.

Monitoring

This entails inspecting the responses to determine if they are neutral, positive, or negative. You’ll need to personally read and monitor this input to make sure the tone is positive and engaged, as these are soft metrics and assessing tone is still an inexact science.

Measuring

There are a few essential resources that will provide you with the data you need to track the success of your marketing campaigns, whether they be focused on increasing traffic, boosting conversions, or achieving any number of other specific goals.

5. The fifth step is to adapt the process and then repeat it.

Keeping tabs on and analysing data lets you evaluate your success and make strategic adjustments as needed. To achieve success, you may need to allocate resources from your marketing budget to Facebook ads that specifically target your intended demographic. A lack of positive feedback on your Facebook updates or blog articles might indicate that your audience isn’t engaged with your content. This is a signal that the material may use some modification to make it more interesting to the reader.