Instagram TV: Everything You Ought to Know

With more people watching online videos, it’s unsurprising that Instagram TV has developed into an excellent platform for video storytelling. If you’re considering expanding your video marketing approach, explore the possibilities of IGTV.

In this post, we’ll go over the ins and outs of Instagram IGTV, recommended practices for using it for business, and how to post on IGTV. It lays the groundwork for integrating IGTV into your broader social video strategy.

What exactly is IGTV?

Instagram TV, or IGTV for short, is a feature on Instagram that allows users to share the long-form video. While Instagram’s Feed videos are limited to 60 seconds in length, this function will enable you to submit files up to 1 hour in size from online. It significantly improves your ability to convey interesting and captivating stories through video.

Why should your business utilize IGTV?

Video has evolved into a highly effective medium for companies & marketers to engage customers. Additionally, IGTV may be a critical component, and buy real IGTV likes to promote your brand with compelling video tales. Indeed, six out of ten individuals prefer to watch films online rather than on television. And 72percent of consumers would instead learn about a service or product via video. As a result, it’s unsurprising that 54% of customers want more video content. And, given the strength of IGTV as a new video-sharing platform, it should undoubtedly be a component of the Instagram marketing plan.

Five recommendations for the Instagram TV approach

While you may get tempted to check out IGTV immediately, make sure you have a game plan in place before diving in. Ensure that the Instagram TV strategy is effective; it’s critical to choose the content you should publish. Developing a strategy will assist you in determining where to direct your time and efforts. Here are a few suggestions for your IGTV strategy:

1.Create a video series.

One of the most common ways to utilize IGTV is to develop a sequence of serialized films around a particular subject or theme. It enables you to go into greater detail with your content plan and keep a consistent publication schedule. Additionally, it’s an excellent method to entice your audience to return for more.

2. Provide comprehensive tutorials

What better method to demonstrate a product than through video? That is made possible via IGTV. Because IGTV allows for lengthier video uploads, you can post films showing how to utilize your product.

3. Draw your audience on a tour of the production

With IGTV videos, you can show your audience what happens behind the scenes. Demonstrate making of the items, how and where your workers operated, and more by shooting bloopers. It is an excellent method to retain openness and earn your consumers’ confidence.

4. Broadcast an event

If you’re organizing a significant event, such as a lecture or conference, Instagram TV is an excellent tool for facilitating virtual participation. Consider broadcasting the event on IGTV to engage people who were unable to come in person.

5. Conduct captivating interviews

Interviews are also a fantastic way to supplement your IGTV approach. Invite essential members of your industry to provide fascinating insights or respond to audience queries.


We’ve compiled a list of the essential things to know regarding Instagram TV in this guide. Now, apply these best practices and ideas to develop a successful IGTV plan. To increase the visibility of your IGTV videos, ensure that you promote them not only in your Feed but also in your Stories.

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