TikTok is producing a huge buzz of popularity just as we are getting warmed up for a new decade of social media fun in the year 2020. ByteDance, an internet technology company based in Beijing, is responsible for the creation of the video-sharing platform, which has quickly acquired users all over the world. TikTok is predicted to have more than one billion users as of the month of February in this year.

Although at first glance it may appear that TikTok is a surefire winner, one of the biggest mistakes that brands and businesses make is jumping too quickly to start using a new platform. In order to achieve long-term success, it is essential to make a planned entrance into a channel without overcommitting one’s resources. Before you start using TikTok, there are a few common blunders that you should steer clear of.

With TikTok, failing to check to see if your audience is already engaged in your content

Although there may be one billion individuals using TikTok, the question is whether or not they are already discussing your business. TikTok is a one-of-a-kind platform because it is conducive to brand affinity across all different types of content, and a significant amount of that material is being generated naturally. Simply conducting a search to determine whether or not there is already content using your brand’s hashtag is a fantastic method to determine whether or not TikTok is the best platform for your business. It is essential, prior to breaking into a new channel, to have a solid understanding of the specific demographics that are using TikTok.

Be sceptical of generalised demographic reports and look instead for specific studies that pertain to either your country or the country of your audience. For instance, sixty percent of all users are between the ages of sixteen and twenty-four. Nonetheless, among users in the United States, 50% are between the ages of 18 and 34.

Lack of utilisation of user-generated and influencer-generated content

TikTok is an entertaining app that’s very simple to use. The community of people who use the app has a laid-back and imaginative vibe to it. TikTok makes it easy to create videos, which is an additional perk of using the app. Having said that, the production of the content still takes some time. Here is where user-generated content and marketing through influencers on TikTok may really be of assistance to you. This can help you discover which forms of content perform better while also lowering the cost of developing content.

TikTok’s Additional Material Repurposed for Its Own Use

TikTok may not be the most original of the channels, but it does have its own unique taste. The video game challenge format is used in a lot of videos. Inauthentic content that doesn’t feel’made for the channel’ is something that TikTok takes a very dim view of, despite the fact that it may be fine for other channels. Your audience on TikTok is demanding to see many facets of your brand’s personality, and they will not tolerate marketing that appears to be uncreative or unimaginative. There is no room on TikTok for stuffy business messaging because it is a light-hearted and laid-back platform. Relax, engage your sense of humour, and see what happens as a result.

Not Understanding TikTok Advertising

TikTok advertisements, despite the fact that not many firms employ them at the moment, are at least worth researching. These advertisements may soon replace those on Facebook or Instagram because they have a large audience and are not yet overly saturated. Yet, for the time being, marketers need at least grasp how these advertisements function, and they should think about ways to improve their influencer programme in the interim.

The number of records that are being broken by TikTok influencers is staggering. The fact that K-Pop megastars BTS are among the record-breaking TikTok users should not come as a surprise to anyone. Increasingly, companies are teaming up with other companies to develop innovative ways to promote their goods and services. It is possible that there will be limitations placed on the budget; but, if you are able to invest some of your marketing budget behind an influencer campaign, you will find that it was money well spent.

If you entirely disregard TikTok in light of its rapid expansion, you are doing the gravest error possible. The digitally adept millennials and Gen Z are causing social channels to evolve; as a result, astute brands will continue to experiment with new channels in order to maintain an authentic relationship with their audience.