5 Common Mistakes To Avoid In IGTV Marketing

Nowadays, many brands and influencers are choosing video marketing to promote their business. IGTV is a vertical video format allowing users to upload 10 minutes videos in their channel. Also, it lets many marketers and content creators engage their audience with IGTV videos. To succeed on Instagram TV, you should avoid some mistakes while marketing on Instagram. Here are the top 5 IGTV marketing mistakes to avoid for your IGTV marketing.

1. Misunderstanding Your Followers

Many marketers forget about their target audience. It is one of the biggest mistakes in IGTV marketing. Teens and younger generations use social media the most, but still, many brands don’t know this simple fact. If you want to succeed on Instagram, you should know your target audience. Because with the right audience, you can expand your business reach and generate more sales. Without finding your target audience, you will struggle to stand strong on the platform. Analyze your competitor and create content to attract your target audience. 

2. Forgetting About Posting

Maintaining a scheduled time is very important if you want to increase your follower’s growth and get your videos noticed on the platform. People only follow accounts that post regularly. If you post repeatedly, people will expect you to post at the same, and it makes your audience give likes to your videos. For instantly boosting your video likes, you can buy Instagram TV likes to increase likes count. Many people forget to post regularly. If you don’t post often, people will find another account to follow. Most of the people are active online in the evening time. It is a great time to upload IGTV videos to get more views for your videos. 

3. Losing Focus

Many users make mistakes by losing focus when using IGTV. It is similar to forgetting to post and posting different videos which are not suitable for the title. Don’t upload non trending videos because it will never help you to get more likes and views for your videos. Analyze the search page and see which content is currently trending and create videos based on the topic to increase your channel visibility. With any social media marketing, you have to fix an aim to achieve because this helps you to reach your aim and improve your business. 

4. No Proper Formatting Videos

IGTV is all about vertical videos; however, many people forget about this attempt, and they upload videos in improper formatting. The vertical format videos can limit your options in terms of what you can show in your videos. Always make your videos in a vertical format to give an attractive look to your followers. Shoot videos in the perfect background and choose the best lighting. After creating engaging videos, add some audio effects which suit the videos. 

5. Overlook The Basic

Many IGTV users create great content to attract more audience to their channel. But they forgot a few simple basic things to add to their videos. Here are a few things you should never forget while uploading your videos.  


Unlike regular Instagram posts, you need to title your IGTV videos. Make sure to write catchy and attractive topics for your videos.

Cover image:

Many people are still aware that they can add cover images to their IGTV videos. Design beautiful cover images with some meaningful pictures but don’t add too many stickers and phrases. 


You can add hashtags in your IGTV video description. Use between five to seven hashtags to reach your target audience. Don’t add too many hashtags in your videos because they may fail.

Call to action: 

Add a call to action button at the end of your video and encourage your followers to do some action, whether they may leave a comment or share your videos.

You can include IGTV in your digital marketing, and remember the above mistakes and try to avoid them while creating compelling videos to attract your followers. 

Use Reels:

Making reels content helps to reach out your brand discoverability. Producing short content will help to identify your products and get more fans to your Instagram profiles. Buying Instagram reels views for your videos which helps to get more views organically. Hereby, you will get more engagement and increase your views count. 

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