On-page SEO is an essential process for ranking well on search engine’s result page and running successful SEO campaigns. A website is a place to optimize your SEO processes for both search engines and target audiences. If it is not optimizing properly, you may lose your chances of getting more traffic from search engines. Follow this article to know the on-page SEO techniques to improve your search engine rankings. 

1. Publish High-Quality Content

When you deal with SEO, you must create high-quality content for optimizing your website. A website with good quality content can make great changes to your website and it is even better with SEO. Your article should be free from grammatical errors and copies or rewrites. The high-quality content has the following characteristics as 

• Articles
• Text
• Presentations
• Images
• Videos
• Comments 
• Infographics 

2. Optimize Page Titles

When a search engine crawls your page, rather than other things, it will check your page title and description. Search engines need to understand your page based on domain authority and it will rank your site in Google. The essential page optimization tips are :

• Add keywords in the page title
• Write short and descriptive titles
• Include power words and numbers 
• No need to include the domain name in the page title

Adding keywords in the page title will help search engines to understand your target keyword. Try to create page titles below 60 characters, because Google displays only the average amount of characters in the search results. Using power words in page titles like ultimate, actionable, amazing, etc. make titles more attractive and increase the click-through rate. 

3. External Links

External linking is nothing but generating backlinks to your website from different domains. When you get more backlinks to your website, Google will figure out your site topic faster. It is also a good signal for Google that your page has quality content.  

If you want to increase your backlink count, you can buy high pr dofollow backlinks from authority sites and improve your ranking score. Identify the guest blogging sites and approach the concerned person to get backlinks from their website. You should get backlinks from trustworthy websites that have unique and original content. Otherwise, you could use the no-follow tag for external links you have.

4. URL optimization

URL optimization is more significant for on-page Search engine optimization. It has two parts, URL optimization, and URL structure. Your URL should be less than 255 characters and separate it using hyphens. 

Create short, descriptive, and include target keywords in URL for SEO friendly. The URL structure should show the actual structure of your website. Separate your pages into categories to help search engines and visitors to find their needs. Breadcrumb is most useful for visitors to navigate from your website and also helps to know the exact page where they are.

5. Images And Other Multimedia Elements 

Images are essential for presenting great content for users. It makes your page more attractive and easier to understand. But the quality of the image is crucial for increasing your website loading speed and user experience. You should use original images in your content or you need to add references for existing images from the web. Practices for SEO optimizing images,

• Compress the size of the image in bytes
• Use alt tag to describe the image- It helps search engines to understand the image
• Use descriptive filenames (eg. On-page SEO Techniques)
• Use content delivery network

6. Mobile-Friendly Sites

More than 60% of Google searches come from mobile devices. It means your website is mobile-friendly, you may get higher traffic from google. You should check your website on mobile and make sure it displays everything correctly including your CTA button. Try to use responsive design and lightweight themes to optimize your website. 

Conclusion

On-page SEO is a must for small businesses to get local customers to their sites. Getting On-Page SEO is crucial before moving to off-page SEO and technical SEO. On-Page SEO is the foundation for making a successful SEO strategy. Using the above SEO techniques, you can improve your Google rankings faster.