For most marketers, when you hear the term “optimisation”, you’re most likely tempted to think about SEO and the complexities that come with it. The concept of optimisation may sound complicated, but at its heart it is just about getting the most out of what you have.
Improving upon what currently exists by conducting experiments and making use of quantitative data.

Your social media marketing is only one aspect of the marketing mix that may (and should) benefit from optimisation. You may maximise the effectiveness of your social media presence by following the simple advice provided below.

Five tips for making the most of your social network accounts

Establish permanent branded URLs

Maintaining a uniform set of handles across all of your social media accounts will do wonders for your brand’s awareness and search engine optimisation.
Stay as true to your brand name as possible while also making it simple to remember and sell if it isn’t accessible on a certain platform. If “mention” is unavailable, “mentionapp” can be used instead.

Make your own Facebook applications.

• If you actively market your website, blog, and other social media channels, social media may generate a flood of visitors.
• Specialised apps to draw attention to our social media channels including Twitter, LinkedIn, and our company blog.

Be sure your social media profiles are comprehensive.

• Be sure to fill out your About section in full. Potential customers may discover about you for the first time through your social media accounts.
• Considering your social networks as a second website for consumers is essential in this age of instantaneous information needs. Include a full description of your organisation (including targeted keywords and phrases where applicable), the services you offer, office locations, hours of operation, links to your website, and a current email that consumers can use to contact you for further information.
• Now that search engines are crawling social networking sites, the more specific you can be in your phrasing, the better. To ensure that your brand’s message is consistent in all of your communications, you may even reuse and summarise the information on your website.

You should “pin” relevant information to your profiles

Is there a meeting or webinar I can attend? Did you just produce a high-quality piece of content designed to attract potential customers? Maybe you just need more people to visit your website.
“Pinning” an ad to the page’s top spot is a simple approach to ensure that it stays visible for as long as possible. Facebook, LinkedIn, and Twitter are all great places to accomplish this.

Use powerful calls to action to boost participation.

As was previously noted, a user’s first opinion of a company will most likely be based on the firm’s social media presence. To encourage people to take the next step in their journey, whether it be reading a blog post, checking out your updated portfolio, applying for a job, or just visiting your website, you should employ CTAs as much as possible on your social network platforms.
Facebook now lets you put a call to action (CTA) on your cover photo, making it easier for your audience to engage with your brand.

One more piece of advice to further optimise your social media presence:

Add pictures! Every year, visual media becomes more influential. In fact, studies have shown that posts with associated photos receive 94% more views than those without.
Now you know the deal. If you put in the time and energy to optimise your social media presence, the results will speak for themselves.