One of the most important factors in how you rank on search engines is the quality of your links. Yet, SEO requires a different level of focus and work from industry to industry.

What exactly is a PBN?

A Private Blog Network (PBN) is a group of blogs that belongs to the same owner. These sites all serve a single purpose: to build links to their owner’s real site. Website proprietors who operate in highly competitive markets often resort to PBN methods. Site owners in this position have little choice but to resort to PBN in order to build up their link popularity. A PBN’s satellites are its associated initiatives.

Using a personal blog network (PBN) to build links is against Google’s webmaster rules. If Google finds out about it, it will penalise your site, which will reduce its rank on the search engine results page (SERP).

How does PBN function?

Every domain in a PBN is connected to the network’s central hub. There are some niches where PBNs could be useful, however this isn’t always the case. Your PBN plan is doomed to fail if you don’t take the right approach. If your PBN is built on expired domains, you should not have high hopes for its performance. In the same way, your primary website’s rank in Google search results won’t improve if you don’t work to develop relevant and appealing content and increase your link mass.

What have we learned about PBNs?

The cost of private branch networks (PBNs) is prohibitive

PBNs are quite pricey. A good domain will cost you $40-$400 if you decide to go the auction route. Buying a domain name through a third-party vendor is equivalent in price to buying it through an auction. After you have one, you’ll need to spend another $150 a year on hosting and upkeep.

Establishing PBNs is a time-consuming process

Investment in high-quality domain names is the final step in constructing a PBN. Estimate 10 quality domains to take between ten and twelve hours to find. As a general rule, a trust flow score of 15 or greater indicates a trustworthy domain. Selecting a host is the next step after settling on a domain name. Once again, plan on spending around four hours here. The development phase of a website entails many tasks, such as the production of pages, the writing of content, the installation of plugins, and more.

Knowing how to game a search engine is not a skill that will last forever

Do you feel confident that you have the necessary expertise to create a PBN strategy that will allow you to influence your ranking without being uncovered by the search engine? You would be wrong to think that. Google is now able to detect the PBN linking method with ease. You risk having Google penalise your site by reducing its ranking and link authority if you are caught. For this reason, you shouldn’t worry about building PBN and should instead focus on making content that is both informative and supported by facts. In general, users and other websites value such content and link to it frequently. Spend some time working on the page’s UX; it will help with traffic and lead creation.

When compared to white hat links, why do private blog networks do better?

Your content’s quality is irrelevant; what really matters is how well you promote it across various channels. Links and shares won’t come until your work is liked by readers or respected by professionals in the field. Unfortunately, your material will probably go overlooked among the millions of other pieces generated every day for the same audience. Organic search engine optimization has a low conversion rate as well. Anchor text and other SEO factors are fully in your control when using a private blog network. You may swiftly boost your site’s ranking with this strategy, which will result in more visibility, click-throughs, and ultimately, conversions.

To what extent does PBN constitute a “black hat” tactic?

A black hat SEO technique is one that is used with the express intent to get over Google’s rules. Google will severely punish your site if it finds out you paid other sites to connect to it. They will punish your site and maybe block the websites connected to your PBN if they discover that you own a group of domains whose sole aim is to link back to your main domain.

Recent statements by Google, however, indicate that the search engine does not penalise sites for gaining links that appear unnatural; rather, it just lowers the value of the link.

Justifications for Joining a Closed Blogging System

The First Benefit Is More Authority

Using a PBN allows you to better manage your SEO campaign. You can test out different PBN connections to see which ones provide the most value to your site and boost your search engine rankings. Your link penalty can be quickly removed by hand if it was caused by a link.

Using authority

PBNs in conjunction with established, high-quality sites will greatly enhance your efforts to increase your domain’s authority. It’s a really effective strategy for gaining new backlinks. If you rely on outreach to acquire natural linkages, however, the process will be time-consuming and challenging.

Not Reaching Out

Although PBN is not an ideal method, it can yield quick results. To get links, you don’t have to go out of your way to contact random blogs or network with influential people in your field. As a result, using this method can help you save a lot of time.

Conclusion

Google views PBN as a breach of its policies and as such, it is not a recommended SEO strategy. But if you execute it well and combine it with white hat SEO, you can get a lot out of it in a short amount of time. Get in the habit of writing high-quality content optimised for specific keywords and publishing it on PBN sites.