When it comes to sales, there has never been a better time to integrate social media marketing. Brands that use social media solely for brand awareness risk losing motivated buyers in the sales process because there are more ways than ever to send users from social to e-commerce. It only takes a second to switch from one brand to another on social media, and if your competitors have more streamlined social media marketing funnels, they may be stealing your customers.

In order to increase your return on investment (ROI), you need to first identify your primary business goals for each social media platform (for example, you may want to prioritise e-commerce on one platform while keeping another focused on raising brand awareness). Recognizing the complexity of this endeavour, we have detailed each stage of the social media sales funnel and pointed out key opportunities your brand must seize to thrive.

When it comes to advertising on social media, what exactly is a “marketing funnel,” and why is it so crucial?

A social media marketing funnel is the road a company or brand uses to lead potential customers from the initial point of contact on social media to the point of sale. To succeed in today’s crowded marketplace, it’s important to know how your brand can stand out from the crowd via visual channels, where the majority of the customer journey takes place. By following the social media marketing sales funnel, you can direct your customers to make purchases.
What works and what doesn’t can be assessed at any point in the social media sales funnel. You can increase the likelihood of leads becoming customers by optimising each stage of the conversion process.

The main components of a successful social media conversion funnel

Being Aware

The first step of the social media sales funnel is to raise awareness. To get the word out to potential buyers that your product exists is the main goal. In this stage of the buyer’s journey, you should direct potential customers to content like blogs, TikTok videos, YouTube Shorts, and Instagram Reels that establish your credibility and pique their interest in your product.
In order to achieve success, you must create content that is interesting enough to motivate readers to take some sort of action. Using an AI lens to analyse the parts of posts that users respond to most, Vision, Dash Hudson’s AI technology, helps brands identify their top-performing content before they even hit publish. Vision can teach you the secret to consistently producing high-quality content, whether it’s a green couch or a red lip, which will in turn increase exposure for your brand and lead to the next stage.

Thinking About It or Being Interested

At this point, you need to give potential customers concrete reasons why they should choose your brand over the competition. Spending time and money on content creation and development, as well as forming strategic alliances with brand advocates, will guarantee a high rate of conversion. Reviews, testimonials, blog posts, and webinars are all good examples of this type of content.

Our link in bio feature, LikeShop, is being used by companies to bring customers one step closer to making a purchase. Using LikeShop, businesses can convert Instagram and TikTok into a full-fledged e-commerce presence, all while providing their customers with a more streamlined shopping experience. Use this to your advantage to spread knowledge about your company and its offerings and set them apart from the competition.

The Havenly develops original articles to encourage readers to check out their pop-up shops, take their style quizzes, and visit their online store. Later-funnel customers can sign up for brand updates and special offers through an email capture system the company has implemented.

Make a decision or convert

Here’s where you’ll give that potential customer the final push they need to make a purchase. Some examples of this strategy are retargeting ads, discount codes, and offering irresistible offers. To do this, BEIS combines a targeted Facebook ad with a text message containing a coupon code.

Show loyalty

You should work on keeping your new customers now that you have them. Insight into customer happiness with your company and its products can be gained through the use of social listening tools.

Finally, maximising user-generated content is a fantastic approach to fostering community, which we know is crucial to retaining customers over time. You can increase your customer base by implementing strategies that encourage customer loyalty, which in turn encourages advocacy.

Make an Advocacy Effort

At this stage, brands can make great use of social media. Working together at this point with brand ambassadors to make impactful content is a great idea. Peers place a high value on the opinions of those who openly support your brand, and an honest review is the only kind that matters.
Affiliate programmes, monetary bonuses for positive product reviews, and freebies are all effective ways to build an advocate base for your brand. Gathering customer feedback is the first step towards using that information in marketing campaigns, webinars, and social media.

As a Closing Remark

A larger percentage of your target audience may be converted into customers if you employ a social media marketing funnel. To measure and drive success across social—and ultimately, to increase conversions—it is crucial to comprehend each stage of the funnel, your specific audience, and key performance indicators.
Brands use our Campaigns feature, which gives you a comprehensive analysis of the performance of content for content groupings you choose (such as product launches) across all channels, to gain a more complete picture of the performance of social media as a whole.